Book Club Challenge
Ten years of staying curious longer

The
Bookstore
Club.

Strangers, regulars, and readers, all at one table.

The best part of The Coaching Habit? Turns out it’s other people.
mbs.works/bookclub
A note from MBS

I love that independent bookstores host book clubs. It’s one of the most generous things a shop does, pulling its community together around a book. If you’re choosing your next book, here’s my case for this one. It’s been a bestseller for ten years running, and people keep coming back to it, as much for home as for work. It’s changed how readers lead, and also how they parent, teach, and connect with the people they love.

It’s short, so everyone finishes it. And because the whole book is about staying curious longer, a club is the perfect place to practice that, together, in real time. Nobody needs a shared job or shared history to take something home.

— Michael
Permission slip
Two people is a book club.

What this looks like

1

Start here

You’re the expert on how your shop’s book club works so do that.

2

Stock a few copies

A short, well-known book makes for an easy sell and a full table. If you need help getting some fast, let us know.

3

Submit your group’s answer to Question 7

That’s your entry in the drawing. Make sure you get a sign-up sheet or have some other way to let the people in the room in on the prize in case you win the drawing.

How you’ll run it

One Shot

Everyone reads the book first, then 60–90 minutes together on the questions.

Three Shots

Better for going deeper. Take the extra time together to pick one or two of the Seven Essential Questions and start practicing.

Questions worth staying with

On being more coach-like

The heart of the book is being a little more coach-like, asking more and telling less. Where in your life would that make the biggest difference?

On the Advice Monster

When did your Advice Monster show up this week, the moment you jumped to advice instead of staying curious?

The Advice Monster is the part of you that jumps straight to advice.

On making it stick

The book says a new habit needs a trigger, not just good intentions. Which of the questions do you want to build in, and what everyday moment could set it off?

Just for fun

Which of the seven questions do you think you’d be best at, and which one would trip you up?

To close — Question 7

What was most useful for you tonight?

Go around the room. Let everyone answer.

How to get your copy

The Coaching Habit is the kind of book that earns a permanent spot on your shelf. People underline it, write in it, and come back to it. There are even fill-in sections designed for that.

Here are the different ways to get your copy:

The 10th Anniversary Hardcover Set

New illustrations. Two bonus chapters. A new chapter on showing up as a coach. Plus a signed bookplate and a limited-edition TCH10 wooden bookmark. Use code BOOKCLUB for 20% off. Get it at mbs.works/bookclub →

Copies for the Club?

Amazon won’t let you order more than 4 at a time. We will. Bundled sets of 5 and 10, book club discount already applied, no hoops to jump through. Order at mbs.works/bookclub →

Paperback

Amazon in the US usually has the best price, consistently under $7. The paperback doesn’t include the new Being of Coaching chapter. If you want access, let us know when you register. Register at mbs.works/bookclub →

Audiobook

Available on Audible and Spotify. MBS reads it himself. Find it at mbs.works/bookclub →

🏆

The Prize

Every club that completes the challenge is entered to win a free seat in Bring Out Their Best for every member — up to ten seats, worth $6,000.

Once you’re done, submit for a chance to win

What was most useful for you?

That’s Question 7 and it’s the inspiration for your submission. When your group finishes, your group’s organizer submits something you found useful, from the book, the experience, the time together, whatever your group decides. Include a photo or video from your club with your submission. A screenshot of a video call counts. A picture of your text thread counts.

Winners are selected every two months. Cycle 1 closes August 19. Cycle 2 closes October 5. Cycle 3 closes December 31, 2026.

Submit at mbs.works/bookclub →